City of Pensacola Florida


 June Agent Update
  
 
 
June 2009        
  



Understanding The Process

       Being a salesperson is one of the greatest professions on earth. As real estate salespeople, you are helping people achieve the great "American Dream". We get into trouble when we don't understand the process of the sale. Most real estate salespeople have never studied sales. They have learned a few scripts and dialogues, but they don't clearly understand the buying process. They have never become students of selling.
       To be a top salesperson you have to understand and study sales. The first step is to understand the sales process. The truth in sales is that people make decisions based on emotion. How they feel emotionally about something governs their decision-making process. We don't do things based on logic, reason, and intelligence. We will use those tools to justify our more>







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“Touching” Your Sphere Versus “Impressing” Them

       In the real estate business, we often talk about the need to "touch" as many people as possible with our message, whether those touch-ees are people we know (our Sphere of Influence) or strangers. We get all revved up about volume touching campaigns, to ensure that we get that message out into the world as efficiently as possible. After all, “Real Estate is a Numbers Game”, so the more people who get touched by us, the more often, the better, right?
       First, we can debate to the ends of the earth whether or not our business is a numbers game; after all, we get some pretty juicy paychecks and it doesn't take too many of those paychecks to add up to some serious nickels and dimes. We don't need to sell 40,000 houses this year; for some of us, 10 or 20 might pay the bills just fine, maybe 30 or 40. In either case, that means only a few dozen people in our whole city need to think enough of us to entrust us with their precious real estate business. more>



Boomers Prefer to Age in Place, But Growing Numbers Head to Age-Restricted Communities

       Most Baby Boomers, like their parents, are choosing to "age in place," but a large and growing number – more than 1.2 million households – are choosing to move to communities designed to meet their needs, according to a recent report released by the National Association of Home Builders (NAHB) and the MetLife Mature Market Institute (MMI). The data is significant because by 2010 the Boomers will represent one-quarter of the U.S. population – a group that will greatly impact the choices available in the housing market.
       The Baby Boomers' influence on housing choices has been profound, and will have a huge impact on trends in housing for more>




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Royce Ingram
email: Royce.Ingram@NCMC.com
website: www.NCMC.com/royceingram
phone: 850.207.2775
National City Mortgage
4300 Bayou Blvd
Pensacola, FL 32503
phone: 850.471.0339


A division of National City Bank. The Agent Update is produced by Realty Times. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, rates and fees are subject to change without notice.


Posted by Jeannie Spencer on June 1st, 2009 6:22 PM
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